Serums are probably the fast-growing, yet sometimes misunderstood category in skincare. If I had a $1 for every time someone asked me if they really needed one and if they're really necessary, I'd be a rich little lady. The short answer I always give is yes. A big, fat YES. Because essential they're like a targeted treatment in a bottle. Containing more active ingredients than your regular cleanser or moisturiser, it's their sole job to fix problems. Be it lack of hydration, pigmentation, fine lines, enlarged pores. The list is endless. Which meant it was hard to filter them down to these short-listed finalists: Estée Lauder Idealist Even Skintone Illuminator, an oil-free serum pumped with antioxidants that imparts instant radiance, Ultraceuticals Even Skintone Serum which features a host of AHAs and BHAs to slough away dead skin cells and improve overall texture and tone, The Body Shop Nutriganics Drops of Youth which uses plant stem-cell technology to target the first signs of ageing, Lancôme Visionnaire Advanced Skin Corrector, a skin transformer that minimises the appearance of wrinkles and tightens and reduces pores, L’Oréal Paris Youth Code Luminosity Day Serum which combines lumi-gen technology and Anderson liquid to improve luminosity, Dermalogica Overnight Repair Serum, a peptide-rich formula that nourishes and repairs overnight and Yves Saint Laurent Forever Youth Liberator Serum which is infused with glycans to reduce fine lines. Vote now!