While we wholeheartedly agreed with Gucci's Frida Giannini that Evan Rachel Wood possesses a "strong character," we weren't entirely convinced by Gucci's new girl. Until now. While the new fragrance, Gucci Guilty, won't hit counters until October, the ads are so steamy, so sexy, so sensual that we couldn't keep them to ourselves for much longer. Starring a bronzed and nak-ed Evan Rachel Wood, alongside dreamy Chris Evans, the ads are designed to convey "a 21st Century beauty who holds all in her thrall." Shot by Mert & Marcus, with a short film directed by Sin City's Frank Miller, the entire campaign oozes glamour and sex appeal. The scent itself — a modern floriental — is housed in a beaut-iful gold and glass fusion bottle, complete with intertwined Gs. LOVE. Think you'll be a Guilty girl come October?
Gucci Guilty will be available in 30ml ($89), 50ml ($114) and 100ml ($149) from October. Stockists 02 9695 5678.