Alexa Chung gave us another shining example last night of why a lady in red should wear more red. Jerry Hall’s been doing it for years and Sienna rocked the combo to perfection in London many moons ago. (It was actually just April of this year but that feels like a lifetime ago in beautyland.)

I have no idea who came up with the winning formula of Red + Red = S**t Hot but I bet they were wearing red.

Apart from the very mathematically-challenging equation above, there is no scientific research as to why red upon red works so well, just know that it does. Of course, you’ll need some amazing tips on the pitfalls (there are many) of red and who better to impart some wisdom than the master of the scarlet pout – Poppy King. Once you armoured with that feast of knowledge, take one of these racy reds for a ride.