Beauty Gives Back: Cosmetics Companies Help Japan

by POPSUGAR Beauty AU 0

As home to big-name brands such as Shiseido and SK-II, Japan has emerged as a pillar of the beauty community in recent years, but in the aftermath of recent devastating natural disasters, it is struggling to rebuild itself, leading beauty organisations around the world to dig deep and offer their support. While personal donations are still being encouraged by the Red Cross, you can also aid Japan by supporting the beauty companies that have aligned with the relief efforts. Here's a list of who's done what and how you get involved . . .

Procter & Gamble — the producers of Olay, Herbal Essences, SK-II and more — has announced it is donating $US1.2 billion in cash and products.

Amway — who is behind the Artistry brand — donated an inital100 million yen (approx AUD$1.2 million) and is also planning to match employee donatations up to a value of US$250,000.

Forever 21 donated 100 percent of ALL online profits from March 18 to the cause.

Keep reading . . . Sanrio, the company behind the Japan-based Hello Kitty brand, has donated to relief efforts.

Tatcha has pledged to raise US$10,000 through its Japan Benefit Gift Sets which include packs of gold-flecked blotting papers enclosed in a custom-made wooden box. 100 percent of proceeds will go to Save the Children.

L'Oréal is donating US$1.3 million to the Japanese Red Cross .

Temptu is donating US$100 from each sale of its cult Airbrush Makeup System Kits to the American Red Cross until the end of the month.

One of Japan's leading luxury brands, shu uemura, is teaming with salons across the US to assist with fundraisers for Japan.

Lush is planning a relief initiative and though details are yet to be finalised, there is talk of the brand donating 40,000 soaps to the affected areas.

A new Japanese bodycare line called Mirai Clinical that recently launched is donating 10 percent of all online sales through to the end of this year.