Benefit and Marvel Team Up to Create Beauty's First Comic Book Hero

by Sarah Macrae 0

Benefit Cosmetics and Marvel have teamed up to create the first ever beauty-inspired comic book hero. Inspired by the superpowers of its pore minimising primer, POREfessional, the San Fran. beauty brand joined forces with the brains behind Spider-Man, Captain America and The Incredible Hulk — as well as The Avengers — to bring SpyGal to life. Decked out in a turquoise trench, knee-high boots and fedora, SpyGal has a pore-zapping ray gun and "dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries," says Marvel's Bill Rosemann. The comic book will roll out on counters soon.