Chanel's New Bleu de Chanel Commercial Directed by Martin Scorsese

When you've directed nearly 50 films and you've won an Oscar, what's next? If you're Martin Scorsese, you direct a commercial for Chanel's forthcoming men's fragrance, Bleu de Chanel. Makes sense. You're hot property. They're hot property. The fragrance, described as "an encounter between a timeless woody aromatic scent and innovative notes," was created by Jacques Polge and will also come in an aftershave lotion. With top notes of peppermint, grapefruit, pink pepper, ginger and nutmeg; middle notes of jasmine and cedar; and bottom notes of frankincense, ginger and sandalwood sourced from New Caledonia, the juice is crisp, fresh and sexy. Just like the star of the campaign, French actor, Gaspard Ulliel. LOVE.

Keep reading . . .With visually impressive films like Goodfellas and Gangs of New York under his belt, we're expecting (and hoping) that the Scorsese/Chanel collaboration is stylishly raw and gritty. "Basically, Martin Scorsese had carte blanche over the film. As a result, the film is an instant classic but also very modern and perfectly aligned with the image that Chanel wanted to convey with Bleu," Chanel's Andrea d'Avack told WWD. Look for the piece, which was shot in New York, when it's released on August 1. What do you think of the visual? Do you rate it?

Bleu de Chanel will be available in 50mnl ($93), 100ml ($132) and After Shave Lotion ($95).