Eamon Sullivan is just one of three Australian athletes to land a beauty and grooming contract out of the 2012 London Olympics. As a major global partner of the Games, P&G — the company behind big-name brands such as Gillette and Pantene — is sponsoring the entire Australian Olympic team but has chosen Eamon Sullivan, Emily Seebohm and Sophie Edington to be ambassadors for Gillette, Pantene and Oral-B respectively. Explaining its involvement with the Olympics, Maile Carnegie, Managing Director of P&G Australia and New Zealand says: "While we are not in the business of sports, P&G is in the business of helping mums . . . Every Olympic athlete has a mum and mums are with their children every step of the way, nurturing and encouraging them." P&G even went so far as to survey the athletes about mum's support, finding that, between them, the mums have had over 5,000 early morning starts, travelled 6.5 times around the world and done 11,000 extra loads of washing to support their children's Olympic dreams. Wowsers! All the athletes said they're extremely honoured to be picked as P&G ambassadors, with Sullivan joking that the task of shaving his legs ahead of the Games will be easier, not to mention cheaper, now that he's part of the Gillette family!