First Look: Aerin Lauder's Beauty Line

by Sarah Macrae 2

Just over a year ago came news that Aerin Lauder would be stepping down from her role of Senior Vice President and Creative Director of Estée Lauder to pursue her own cosmetics and lifestyle brand, Aerin. Set to launch late August, early September, the luxury lifestyle brand will kick things off with cosmetics, with Aerin telling WWD: "My goal was to create a line that was all about modern, effortless beauty. It’s not necessarily an age group — it’s a state of mind." The initial line-up includes a cream-to-powder foundation, illuminating bronzer, 2-in-1 lip and cheek colours, hand and body cream, a brush set, a makeup bag and a lip balm. Plans for four seasonal colour collections are in the works, too. Initially the collection is only slated for launch in 100 North America stores and 20 in the UK so it's one to check out on your next OS trip.