Gossip Girl's Leighton Meester Will Front New Vera Wang Fragrance Campaign

by POPSUGAR Beauty AU 0

Gossip Girl's Leighton Meester has scored her second cosmetics contract in only a matter of months! The Herbal Essences global ambassador has signed on as the face of Vera Wang's newest fragrance. This news is literally HOT OFF THE PRESS — the campaign hasn't even been shot yet! WWD reports that it's all happening this weekend and Carter Smith will be behind the lens on the Manhattan shoot. Vera Wang, who this year celebrated 20 years in the design industry, said Leighton's “beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.” Wang has previously teamed with Zoë Kravitz for Vera Wang Glam Princess, but Leighton's taking it to a whole new level. The ads are expected to roll out in the second half of 2011. Excited much? Reckon it's a good match?