Gwyneth Paltrow Named Face of Boss Nuit Pour Femme

by Sarah Macrae 0

Gwyneth Paltrow has a new perfume deal with Hugo Boss. Saying she was "honoured" to be involved with Boss Nuit Pour Femme, Gwyneth spoke about who the scent would be targeted to: "To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive toward in my own life." It's a coup for the brand to land The Avengers actress who has in the past fronted ad campaigns for Estée Lauder Pleasures, Pure White Linen Light Breeze and Pleasures Delight. Of signing the star, the brand told WWD: "She is the perfect complement to Boss Fragrances."