Lip colour can be gorgeous, but lots of women avoid it because of how it can wear. Without reapplication, it's easy to end up with a ring of colour at the edge of your lips and almost none in the centre. But it doesn't have to be that way. The culprit? Conventional wisdom about how you're supposed to line lips and apply lipstick. To see the easy way to make your lip colour, whether it's gloss or lipstick, look more natural and wear better, just keep reading.
Here's the thing: starting from the outside of your lips in, the way you're "supposed" to, actually doesn't work if you're trying to get even, day-long wear. It's one of those pieces of advice that's a lot better backstage than it is on the street. Instead, start from the very centre of your lips and brush the colour outward.
Don't even worry about getting all the way to the edges. Just rub your lips together well when you're finished, and the colour will distribute itself. Since your lips are darker in the middle anyway, this also looks more natural, and since the centre is also the part of your mouth that gets used most, you're better off having the majority of your product there. Unconventional, sure, but beauty rules were made to be broken.