Ginnifer Goodwin is the master at mixing the demure with the bold, and that's exactly what she did at Thursday night's Young Hollywood Awards. "Ginny wore a very sweet white lace dress with some naughty shoes," said makeup artist Pati Dubroff. And as for the makeup look, the duo wanted to reflect a similar vibe. While the cheeks and eyes remained clean and streamlined, "For the lips we used a pop of brightest possible pink, bordering on neon," Dubroff explained. Learn how to get it right for modern times when you read more. The key? "It's not about the shine — it's about the shock of colour," Dubroff says. That's why she applied Obsessive Compulsive Cosmetics' Lip Tar in Queen (approx $14), a vibrant, satiny red-coral, over Nars Pure Matte Lipstick in Carthage ($40), a richly pigmented hot pink. This way, by layering two ultrabold colours, you'll get even more intense, long-lasting results. And that's what you call hot stuff, hot stuff.