Nicole Richie was the belle of the ball in West Hollywood last night as she partied away with hubby Joel Madden and friends Ginnifer Goodwin and Zooey Deschanel to celebrate the February issue of Lucky magazine which she covers. We were captivated by her purple eyeshadow which has been a stellar shade since the middle of last year with Kate Hudson, Lily Allen and Nicole herself all donning varieties of the hue. It's our favourite eye shade of the moment and whether you chose to go all out on the lids and line the lower eyes like Nicole, or just use it as a liner for a little extra jazz, it's definitely something we urge you to experiment with. As for her ever-evolving style, Nicole tells the magazine: "I dyed my hair purple, and I dyed my hair green . . . I’m sure my style won’t stop here." Even if it did, Nicole, you'd go out on a high with this look. LOVE. Check out some of our top purple picks here. You like Nic's look?