Normally it's Rihanna's hair that she switches up with alarming frequency, but at the London launch of her new album, Rated R, earlier this week, it was all about the eyes.

Wearing a bright, cool-toned fuchsia across her bottom lash line, she topped off the look with a contrasting gold shadow on the lids and feathery falsies to boot.

For a similar look try Make Up Store Cyber Shadow in Baby Doll ($30). If you're feeling shy, remember you can always line the top lash line instead for a more subtle effect.

What do you think of RiRi's hot pink style?

Stockists: Make Up Store (02 9360 5885)

Source: Getty