Pictures: Fergie, Halle Berry and Co. at the 2011 FiFi Awards!

For those not in the nose, The FiFi Awards are the Oscars of the fragrance biz. Held annually in NYC since 1973, they honour the industry's best releases and mark the achievements of those in the business of makes scents out of things. (OK, I promise that's the last perfume pun.) Halle by Halle Berry and Lola by Marc Jacobs were winners in the women's category last year, while cK one was inducted into the Fragrance Hall of Fame. We'll bring you a full list of winners as soon as the awards are announced, but for now, let's check out the celebs in attendance this year.