Pictures of Lady Gaga In a Red Convertible in New York to Launch Her Perfume Fame

Her black juice is exclusively available from Myer as of Sunday, but today in New York, Lady Gaga took the launch for Fame, her first fragrance, to typically dizzy Gaga heights. Riding atop a vintage, red convertible Rolls-Royce wearing a brown wig and crown on her way to Guggenheim Museum in Manhattan, the modern and contemporary international art establishment seems the perfect fit for the big reveal. We've been anticipating this moment following the release of her perfume's official trailer, directed by Steven Klein. Fame is a black liquid but comes out clear, and smells of apricot. and tiger orchid. Click through to see Lady Gaga in all her extravagance.