Have you ever had a lipgloss that appears pigmented in the tube but disappears on the lips? That problem will be a thing of the past with Becca's Ultimate Colour Gloss ($42). Each shade settles into a bright hue that's just sheer enough for a daytime look. The base colour is evident after only one coat, even on darker skin tones. With hydrating vitamin E, it feels more like a treatment than makeup — which is great for bold-lip newbies. Could this be the perfect marriage of stain and gloss? Signs point to yes.