Dove is best known for one thing: keeping it real. In the past we've seen giant billboards of REAL women — of all ages, sizes and ethnicities — fronting their campaigns, as opposed to models and celebs. 'Tis in-keeping with the wholesomeness of the brand and I know the majority of women love the, ahem, realness of it. So I wonder what you'll make of Dove's latest signing for the Men+Care skincare range: Pat Rafter.
At first I thought, hang about, that's a bit of a change of direction, Pat being not your average run-of-the-mill bloke an' all because, well, I've never met a guy who was a world no. 1 tennis player*. But then I realised that Pat isn't your average sleb. You don't see him falling out of clubs and being all flash. He is normal. He does keep it real. So actually, he's the perfect Dove man. Don't you think? Pat says of his new gig: “It’s great to be recognised as an Aussie guy who’s comfortable in his own skin, even if that does mean appearing in 30m poster without a shirt!” Do you reckon it's a good fit? Do you like the ad?
* This is in fact a lie. I did meet Pat once. I was 10, it was at Wimbledon. He wouldn't sign my autograph book which upset me at the time, if I'm being honest. But I'm over it. I am. Really.