POPSUGAR Australia Beauty (BellaSugar)

Cara Delevingne's New Yves Saint Laurent Beauté Campaign

Alison Larsen — Tue, 18 Jun 2013 07:26:05 EST

After seeing her work those eyes for Yves Saint Laurent Beauté's new Baby Doll mascara, now she's telling us to go green. Cara Delevingne tweeted a sneak peek at the brand's new makeup collection, shot by Terry Richardson. We must admit, CD looks pretty fierce with lime green and navy blue eyeshadow, and dark berry lips. Special mention goes to those blue nails. Watch Cara dancing around for Baby Doll, below.

Updated: See Robert Pattinson's First Dior Ad!

Maria Del Russo — Fri, 14 Jun 2013 07:39:46 EST

Robert Pattinson has just been named the new face of Dior's fragrance for men, Dior Homme. The Twilight heartthrob isn't the first celebrity to lend his face to Christian Dior. Robert joins a celebrated list of names, including Jude Law, Alain Delon, Natalie Portman, and Charlize Theron. Campaigns have already reportedly been shot by photographer Nan Goldin and director Romain Gavras, but no release date has been confirmed yet. Unfortunately, the television campaign will run exclusively in Europe, with the exception of the UK, and Asia, excluding Japan and China.

Source: Twitter user: Dior

Robert Pattinson's Most Brooding Moments

Alison Larsen — Thu, 13 Jun 2013 09:09:02 EST

After confirmation Robert Pattinson is the new face of Dior Homme, we're taking a look at the actor's most brooding moments. A deal worth an estimated USD$12 million, we can't wait to see what photographer Nan Goldin and director Romain Gavrasthe came up with for the already-shot campaign. Robert has made no secret of his preference for the brand, choosing to wear Dior to events including Cannes Film Festival, so let's take a look at his top 10 red carpet moments.

Liya Kebede Reveals Her "Fast as Possible" Red Carpet Routine at the Cannes Film Festival

Lindsay Miller — Wed, 29 May 2013 07:34:08 EST

Model and actress Liya Kebede is a frequent fixture at the Cannes Film Festival, and the L'Oréal ambassador took a break from her busy schedule at this year's celebration to chat with us at the Hotel Martinez. Liya gave us a peek into the process behind her red carpet moments and told us why she thinks women should return to a more natural, authentic beauty philosophy. We also talked about her own personal style icons like Jane Birkin and the work she's doing via her charity, The Liya Kebede Foundation, to keep mothers and children in developing countries healthy.

Look Back: The Ladies of L'Oréal Paris at Cannes Film Festival

Stephanie Ayre — Tue, 28 May 2013 11:44:17 EST

With the 65th Cannes Film Festival wrapping up last weekend, we thought we would take a final look at some of the beauty moments of the L'Oréal Paris dream team. Proud sponsors of the festival and the film industry, the L'Oréal Paris spokesmodels are some of the most distinguished, talented and beautiful women in the world - from Jane Fonda, Freida Pinto, to the youngest, Barbara Palvin, and our very own Aussie beauty, Megan Gale. These women represent the energy, strength and confidence that reflect the essence of L'Oréal Paris. So come join us, and celebrate the end of Cannes with one final hurrah to these beautiful ladies!

Gwyneth Paltrow Fits a New Gig Into Her Packed Schedule

Maria Mercedes Lara — Thu, 23 May 2013 08:09:39 EST

Gwyneth Paltrow has landed another job and, according to her, it's perfect for her busy lifestyle. Hugo Boss announced today that Gwyneth will be the face of its new Boss Jour Pour Femme fragrance. The new scent is the daytime counterpart to the brand's Nuit Pour Femme line of scents, which also features Gwyneth in its ads. She told WWD that modelling for a fragrance is the best new gig to add to her already hectic schedule. Gwyneth said, "I can only really do one film a year now because of my family and how it all works out, so it's so nice for me to be able to work for a great company and, you know, I'm going to Spain next week for two days so I still get to travel and meet really interesting people and have a work interaction. But it's not like I am out of the house for three months."

Gwyneth also revealed that she starts her day at 7am, when she wakes her kids up, drops them off at school, and then returns home to spend the rest of her day working on Goop. With her duties for Iron Man 3 wrapped up, Gwyneth is back to focusing her time and energy on her Internet newsletter. She threw a party for Goop's Summer season in London yesterday, which featured a star-studded guest list, including Kate Hudson and Tom Ford.

Avon Signs Model Irina Shayk as Global Beauty Ambassador

Jessica Cruel — Fri, 10 May 2013 07:35:27 EST

Irina Shayk has graced the cover of the US Sports Illustrated's coveted Swimsuit Issue, walked the Victoria's Secret catwalk, and now she'll try her hand at being Avon's global beauty ambassador. In her new role, Irina will be the face of the new-and-improved Avon makeup line launching it later this year, and is set to star in various campaigns internationally. "I'm proud to partner with a company that is dedicated to improving women's lives and making a difference," she said in a statement. "I'm inspired by the millions of Avon Representatives around the world and the passion they have for both beauty and their businesses." The Russian model has already been featured in multiple Avon makeup campaigns in the past, but with this promotion she'll be joining the likes of Reese Witherspoon, who has beenan Avon ambassador since 2007.

Source: Avon

Katie Holmes Fronts An Ad Campaign For a New CC Cream... For Hair!

Alison Larsen — Mon, 15 Apr 2013 09:16:07 EST

When BB cream - or blemish balm - hit shelves, it was revolutionary for women who wanted foundation-like coverage, minus the foundation. Then came CC cream - colour correcting - which met the needs of women suffering from redness or pigmentation problems. Now, there's a miracle cream for our hair. Earlier this year we reported on Katie Holmes's business deal as the face of US haircare brand Alterna, and now WWD reports on one of the first campaigns we'll see her star in - Caviar CC Cream Leave-in Hair Perfector. That's right, a CC cream for hair!

"It’s both a treatment and a styler and works on dryness and uneven texture for all skin types," Joan Malloy, president of Alterna Haircare tells WWD. With ingredients including caviar extract, vitamin C and a marine botanicals; we're excited to see the reviews. To those of you lucky enough to be travelling to the US in June, Alterna Caviar CC Cream Leave-in Hair Perfector will be sold exclusively at Sephora.

Cara Delevingne Nabs a Beauty Deal With YSL

Maria Del Russo — Tue, 19 Mar 2013 06:40:10 EST

Not content to be the gorgeous face of just one beauty brand, model Cara Delevingne has signed on to be the face of Yves Saint Laurent Beauté's new Baby Doll mascara, according to WWD. The new formula, which will premiere exclusively on yslbeautyus.com on March 20, is the latest addition to Yves Saint Laurent Beauté's Mascara Volume Effet Faux Cils franchise. At launch, it will be available in black, blue, brown, and violet.

Cara, who recently walked in the Saint Laurent Autumn Winter 2013 show, appears in the '60s-inspired campaign donning an all-black Saint Laurent by Hedi Slimane ensemble. The single- and double-page advertisement was shot by Terry Richardson, but the model was recently snapped by another famous face. Karl Lagerfeld stepped behind the lens to capture Cara for Melissa Magazine, WWD reports. Cara also recently signed on to be the face of Burberry Body Tender.

Photo courtesy Instagram user Cara Delevingne

Jennifer Aniston on Why "Hair Is a Big Deal"

Kaitlyn Dreyling — Thu, 14 Feb 2013 07:22:42 EST

Between being named the new face of Aveeno, becoming co-owner of Living Proof, and also having time for a day job, acting, Jennifer Aniston is one busy woman. As her ad campaign for Living Proof starts to make its debut (shown above) in the March issues of magazines at newsagents now, Jennifer gets candid about the importance of a good hair day.

"For me and a lot of girls, hair is a big deal," she told WWD. "There are a lot of greater trials of the world, but ask any girl - it's one of those boxes you check off. If that means having a better hair day, that goes a long way." Considering Jennifer's hair has been a hot topic since her Rachel days on Friends, partnering with a brand devoted to good hair makes a lot of sense. Keep reading . . .