Beauty Gives Back: Cosmetics Companies Are Helping Japan

POPSUGAR Beauty AU — Wed, 23 Mar 2011 15:50:31 EST

As home to big-name brands such as Shiseido and SK-II, Japan has emerged as a pillar of the beauty community in recent years, but in the aftermath of recent devastating natural disasters, it is struggling to rebuild itself, leading beauty organisations around the world to dig deep and offer their support. While personal donations are still being encouraged by the Red Cross, you can also aid Japan by supporting the beauty companies that have aligned with the relief efforts. Here's a list of who's done what and how you get involved . . .

Procter & Gamble - the producers of Olay, Herbal Essences, SK-II and more - has announced it is donating $US1.2 billion in cash and products.

Amway - who is behind the Artistry brand - donated an inital100 million yen (approx AUD$1.2 million) and is also planning to match employee donatations up to a value of US$250,000.

Forever 21 donated 100 percent of ALL online profits from March 18 to the cause.

Keep reading . . .

POPSUGAR Australia Beauty (BellaSugar)

Beauty Gives Back: Cosmetics Companies Are Helping Japan