When it comes to spending your hard-earned cash on products, you want to know that they're going to work. That's the great thing about the POPSUGAR Australia Beauty Awards, you see, because like-minded beauty lovers have come together to vote on the products they believe in and actually repurchase. Today's second round of winners is dedicated to makeup, with most finalists courtesy of fashion and celebrity makeup artist, Max May. To see the Best Foundation, Lip Product and more, click through!
- COVERGIRL Clump Crusher by Lash Blast
- Estée Lauder Sumptuous Two Tone Eye-Opening Mascara
- L'Oréal Paris False Lash Telescopic
- Max Factor Flash Lash 24 Hour Mascara
- Maybelline NY Volum’ Express the Falsies Flared Mascara
Editor's Pick: COVERGIRL Clump Crusher. "This is the most-sold mascara in Priceline and you know what? The dollars don't lie. They claim 200 percent more volume, but I was more impressed with the separation of my lashes." — Alison, POPSUGAR Australia health and beauty editor
Which one gets your vote? Don't forget to make your clicks count in all the POPSUGAR Australia Beauty Awards categories!
When it comes to finding the perfect mascara, it's a very personal affair. There's a bevy of brush heads to consider — each one resulting in a different lash effect — not to mention the choice between waterproof or non-waterproof. But whichever your brush choice, there's also a range of innovative mascaras and lash products that we think will change your life (and lashes) forever. So forget fat vs skinny and start thinking about fibre vs silicone. Oh and lash primer — you're going to want to try that, too. Let's go!
Best Mascara is one of our most coveted awards as each year, almost every makeup company brings out one (if not several) lash enhancers designed to colour, curl and create magic. But which one of the short-listed finalists will earn your vote? Will it be Revlon Grow Luscious Plumping Mascara which features a phyto-peptide formula that conditions and strengthens lashes, Guerlain Noir G Mascara, a chic keratin-infused gadget that James Bond would be proud of, Benefit They're Real! Mascara, an all-in-one wonder that lengthens, curls, volumises, lifts & separates, Giorgio Armani Eyes to Kill Lash Stretching Mascara which promises to length without overloading the lash line, Lancôme Hypnôse Doll Eyes Volume Mascara, a great one for creating a wide-eyed look, COVERGIRL LashBlast Fusion mascara which features a fibrestretch formula and an oversized brush for a high-impact flutter or L'Oréal Paris Mega-Volume Collagene 24H which promises an intensely black and volumised finish.