First we gave you the news, then came the sneak peek, and now we've got the full video! Iconic cartoon character Betty Boop stars alongside gorgeous Ukrainian beauty Daria Werbowy, for the launch of Lancôme's new mascara, Hypnôse Star. On shelves in the US on July 3 (our July 2), we think the finished product was definitely worth waiting for — it's all in the eyes, darling.
Last week we brought you the news that Betty Boop — yes she of sexy cartoon character fame — was to star alongside Daria Werbowy in a new mascara campaign for Lancôme. Given that mascaras are pretty much the brand's bread and butter, it was good to hear that they would be bringing a fresher dynamic to advertising the latest release, Hypnôse Star. Officially set to debut on July 2 overseas (our July 3) we've tracked down a sneak peek of the dynamic duo on screen and although it's only a short snippet — 14 seconds to be precise — we get to see Betty working her magic on Daria, saying "All stars have a secret," before the Ukrainian beauty chimes in with Betty's signature boop-oop-a-doop! Watch it now and stay tuned for the full version soon.
As we wait not-so-patiently to see Ms. Betty Boop make her video debut for Lancôme, we got to thinking about some other famous faces of the 2D variety that we've seen enter the beauty industry over the past few years. Since the Too Faced collection that gave Smurfette her big break into the cosmetics world back in 2008, we've seen inspiration being drawn from Alice in Wonderland, Wonder Woman, Hello Kitty and Shrek. Take a look and see our top 10 picks.