Burberry Body

Burberry has released its new Body Eau de Toilette (from $69) campaign featuring Rosie Huntington-Whiteley in an iconic trench from the brand and nothing else (except a spritz of the scent no doubt). The British model also donned the classic outerwear for her Body Eau de Parfum debut last Summer, showing that Burberry wanted to keep continuity between the two Mario Testino shot ads. Chief creative officer Christopher Bailey explained why he chose the 25-year-old for the role, saying: "Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body." The fragrance, which will launch here on September 2, is described as a "lighter and cleaner combination of refined ingredients" with notes of green apple, peach, green absinthe, tea, vanilla and amber. Watch the new campaign video now.

Kate Bosworth gave her boyfriend Michael Polish the look of love last night at the launch of Burberry's Body fragrance in LA. It was her and Michael's second fashion outing in the last week, as they also cosied up at Vogue's 2011 CFDA Fashion Fund finalist celebration. Kate and Michael were joined yesterday by Burberry designer Christopher Bailey and Rachel Zoe. Rachel was decked out in a teal trench from Christopher's collections, and she tweeted that the event was, "Way fun!" Kate also found a minute to catch up with Rosie Huntington-Whiteley, who's the face and body of the Burberry scent.

Keep reading for more photos . . .

Rosie Huntington-Whiteley stunned us day after day whilst on the Transformers press tour, and her ability to temper illegally sexy looks with understated elegance seems to be continuing with her latest look for a photo call for Burberry. Launching the latest Burberry Body fragrance at Macy's department store in New York City, RHW donned this chic taupe suit, which could've fallen into office attire territory on anyone else — but by wearing her low-cut blazer with nothing but a fine gold chain lariat necklace Rosie managed to sex-up this mannish look. Inspired by her covered up-but-alluring ensemble, we went hunting for five suits that we could give the same nothing-underneath-treatment to. Thanks ShopStyle Australia!

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You've seen Rosie Huntington-Whiteley as the face (and bangin' bod) for Burberry's newest fragrance, appropriately named Burberry Body — now you can go behind the scenes with Rosie, Christopher Bailey and legendary photographer Mario Testino, who lensed the campaign in London. Whether she's seductively pouting for the camera with the wind in her hair or lying on the ground with the brand's iconic trench (barely) covering her modesty, it's one of those holy heavens, Batman she really is that amazingly beautiful moments. Already we pity the next Burberry Body pick who has to follow in RWH's footsteps. Will you be checking out the scent?

Watch the behind-the-scenes video now!

• Ken Paves is creating a Disney princess-inspired kids hair line — WWD
• Last year it was L'Wren Scott, this year, Lancôme ambassadress Kate Winslet is collaborating on the brand's holiday collection — The Independent
• First look: Salma Hayek's beauty line — People
• Burberry Facebook fans can get a sneaky sample of the brand's new Body fragrance before its release — Fashionista
• Kirsten Dunst zooms to the top of the crops for Wonderland's September/October cover — Fashion Copious
• Kim Kardashian wore her hair up with a jewelled headband that sat across her forehead for her wedding to Kris Humphries — PopSugar
• Top tips for top talons from celeb manicurist Fiona Hay — Sydney Morning Herald
• Kris Jenner shares a picture of a young Kim ahead of her wedding — Daily Mail

The British brand launched her career so it seems only fitting that Rosie Huntington-Whiteley return as the face (and body) for Burberry's newest fragrance, which Christopher Bailey is calling the brand's "most exciting launch" to date. The Chief Creative Officer of the British fashion house  continues: "[It] captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body." The fragrance, which launches her on September 4, will be fronted by various "Burberry Bodies" all photographed by Mario Testino. As you can see from Rosie's shot, it's heavy on sensuality, with the Transformers: Dark of the Moon wearing her iconic caramel trench, the new scent . . . and little else. The 24-year-old has said it's a "great honour" to be working with the brand again and an "amazing compliment" to be the first Burberry Body. No news on notes yet, but we'll keep you posted! What do you think of the risqué shot?

Image courtesy of ©Burberry/Testino