With X Factor judge and ex-WAG Cheryl Cole joining the Red Crusaders, it's only a matter of time before the masses start following the Glamour Woman of the Year winner. It's definitely shaping up to be this season's hottest hair hue with Carmen Kass turning heads on the Louis Vuitton runway thanks to her Miranda Hobbs-esque shop-stopping dye job.
Some of our favourite silver screen stars, like Rita Hayworth and Lucille Ball sported the fiery shade, and now modern-day sex symbols like Rosie Huntington-Whiteley, Christina Hendricks, Scarlett Johansson and Rihanna and all are trying the trend. Will you?
