Hold onto your hats, because nailing Victoria's Secret-worthy hair at home is about to get that much easier.
Hold onto your hats, because nailing Victoria's Secret-worthy hair at home is about to get that much easier. Hair tools brand GHD has announced that it will partner with the lingerie brand for its annual fashion show this year. But the collaboration doesn't stop there; GHD will be rolling out a new product backstage at the show. Hair guru Orlando Pita will be wielding the GHD Tri-Zone Styler backstage, which boasts a patented technology that styles hair faster and adds shine.
"Being selected by Victoria's Secret as their first-ever official hair tool sponsor for their annual fashion show further cements GHD's reputation for superior product performance and is the perfect platform . . . to premiere the revolutionary new GHD Tri-Zone Styler," Dara Pauker, president and general manager of GHD North America, told WWD. Leading up to the show's airing on Dec. 10, GHD's full line of tools and brushes will be available at select Victoria's Secret in-store events. Stylists will be on hand to help customers create those full, sexy waves in the store. Headed to the US? Get your tresses ready: runway-calibre curls and waves are within arm's reach.