Imogen Poots

The Marni for H&M line doesn't hit international stores (yes, boo) until March, but we thought you may want to see this, regardless. The TV commercial was shot in Marrakech, directed by (our girl crush) Sofia Coppola and stars British beauty Imogen Poots. “I always thought [Marni] made interesting fashion and that the prints were always unusual, and they really have their own look. It doesn’t look like anything else,” said Coppola. The video shows an selection of the line that we haven't seen before, including dresses made in Marni's signature dotted prints, along with metallic floral pants and tops. Drool-worthy, non?

• Colour chameleon Rihanna has dyed her hair for her first magazine cover of 2012, Elle — Rihanna's Twitter
• Garance Doré talks frizz-fighting and shares her favourite haircare products, including two must-try leave-in conditioners — Garance Doré
• In other hair news, Willow Smith has shaved all of hers off — Just Jared
• Royal groom Mike Tindall got in on some pre-wedding beauty prep wearing Invisalign braces to straighten his teeth — Daily Mail
• Sunday Riley makeup, created in collaboration with Diane Kendall, will be used at NYFW shows: Helmut Lang, Victoria Beckham and The Row — Style.com
• Elisa Sednaoui is a big fan of Australian organic beauty brand, MV Organics, particularly the aromatic body oil — Elle UK
• See Imogen Poots getting primped and preened for her Marni for H&M shoot — Fashionista
• Reese Witherspoon's run-in with a car has led to a new haircut — Daily Telegraph

Imogen Poots has been hailed our latest beauty crush, so admittedly we're a little biased when it comes to judging her debut Chloé campaign. But we think you'll agree that it's beautiful, non? Unlike the original ads starring Anja Rubik, Chloë Sevigny and Clémence Poésy, Imogen's campaign is in colour, but the overall look and feel is the same. Imogen's hair has volume worked throughout, as Anja's did, and the makeup palette is simple, natural, chic. Very Chloé. The brand said at the time of signing Imogen that the English actress "incarnates the natural and youthful side of the Chloé woman;" do you agree after seeing the ad? Want more? Check out the teaser video below, which takes you behind the scenes with Imogen and fellow new face Camille Rowe Pourcheresse on the Inez van Lamsweerde and Vinoodh Matadin shoot.

See the behind-the-scenes video now . . .

James Franco is adding another slashie to his title as actor/author/heart throb/Oscars host, picking up a camera to shoot Agyness Deyn as Hollywood legend and style icon James Dean. Aggy's androgynous looks help cast her as the handsome actor for the July issue of US Elle, working Dean's signature leather motorcycle jacket, white crew-necked tee, popped collar and quiff for Franco's lens. Agyness' wardrobe of American classics from Calvin Klein, Ralph Lauren and J.Crew add authenticity to the 'tude laden story, and prove that some style icons remain timeless for a reason.

To see more of Agness' iconic looks . . .

Chloé is welcoming two new beautiful ambassadors to front its fragrance: Imogen Poots and Camille Rowe Pourcheresse. English actress Imogen (pictured above) — who has starred in V for Vendetta and the upcoming Fright Night alongside Colin Farrell — joins fellow 21-year-old Camille (below), a French model and actress who has already been shot by some of the world's most renowned snappers, including Karl Lagerfeld and Bruce Weber, as the face of Chloé Eau de Parfum. Coty's Françoise Mariez, says: "They both embody the Chloé woman in their own way: Imogen incarnates the natural and youthful side of the Chloé woman while Camille embodies her seductive and modern facet." Anja Rubik, Chloë Sevigny and Clémence Poésy were the original faces of the fragrance back in '08; what do you think about the new signings?

Check out Camille's Chloé photo . . .

The Cannes Film Festival is still in full swing, with more star-studded premieres and photocalls taking place over the weekend. Naomi Watts looked glam in her gown as she walked the red carpet for You Will Meet a Tall Dark Stranger, the new Woody Allen movie. Kick-ass' Aaron Johnson put on his tux for the premiere of Chatroom alongside costars Imogen Poots, Matthew Beard and Hannah Murray. Jennifer Hudson looked fantastic at the photocall for her new movie Winnie, while Haley Bennett attended the premiere for her new movie Kaboom, by Greg Araki and costarring Thomas Dekker.

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