Reports in late October 2011 that luxury fashion label Louis Vuitton had turned to perfumer Jacques Cavallier-Belletrud to head up the launch of a new Louis Vuitton fragrance, the first scent from the iconic brand in over 70 years, have just been confirmed. Cavallier-Belletrud, the nose behind a range of incredible designer scents including Christian Dior Midnight Poison, began work at Louis Read more

Iconic (and often knocked-off) leather goods brand Louis Vuitton has hired perfumer Jacques Cavallier-Belletrud to come up with its first scent in decades, and now the beauty world is abuzz with speculation about what kind of scent Vuitton will come out with. Cavallier-Belletrud is a third-generation scentmaker from Grasse, France, (perhaps the world's most famed perfume region), and he's the Read more