So you've slipped into your favourite pair of skinny jeans, taken a few insta snaps and headed off to work in honour of Jeans for Genes Day 20th anniversary. But do you really know what it's all about? Today marks a very important day where denim lovers unite for one cause, to raise money for the research into birth defects and diseases such as cancer, epilepsy, and a range of genetic disorders. So, keep your pants on today, donate a little and click through to get all the need to know facts.
How did Friday, and August, come around so quickly? This week we've travelled near and far for new season fashion and beauty launches, caught up with visiting musicians, bloggers and designers, eaten our weight in pastries, played with a few unusual office deliveries and celebrated all things denim in honour of Jeans for Genes Day. It's been a busy yet entertaining week so sit back and enjoy a glimpse into what we've been up to. Laters, babies!
Fashion service announcement: tomorrow is Jeans for Genes Day! We don't need much of an excuse to wear our denim to work, so throw a good cause into the mix and we'll be donning our best double-denim ensemble faster than you can say J-Brand-mid-rise-skinny-dark-indigo. Local e-tailer My Catwalk is offering another option if jeans aren't really your thing, collaborating with three of our favourite local designers Gary Bigeni, Rebecca Vallance and Kirrily Johnston on a specially-designed tee-shirt capsule. Jeans + white tee = a classic (and charitable!) combo. For $29.95, it's a chic and affordable way of showing that you care.
Today is Jeans for Genes Day, a major fundraising initiative that helps to raise money for the Children's Medical Research Institute. So as well as wearing your favourite pair of jeans tonight, why not bust out the blues when it comes to your beauty routine too? There are some great denim blue eye products out there, including a newbie from Burberry Beauty. There's also a perfect lip colour to match denim, plus a couple of accessories if you're not feeling blue! Tee hee!
Happy Casual Friday! If you work in a corporate environment, chances are you’ve swapped the power suits and pencil skirts for something cooler and more comfortable at the end of the working week. And I’m willing to bet most of you are sitting pretty in your favourite jeans. There’s nothing new about denim — it’s definitely one of the most ubiquitous clothing articles around, and even if you’re not a jeans person you can throw on a denim jacket or lightweight chambray shirt. But there's even more of a reason to pull on your fave pair today — it's Jeans for Genes Day! So remember to make a donation (it goes to the Children’s Medical Research Institute), get some blue onto you and check out our gallery of denim-clad celebs while you’re at it!