"Deliberate Chic" Hair At Willow's London Fashion Week Show

Alison Larsen — Tue, 18 Sep 2012 12:31:38 EST

After ooh-ing and ahh-ing over the pieces presented at Willow’s 2012 London fashion week show earlier today, we couldn’t wait to get our hands on the hair inspiration. We loved Tresemmé hair director Sophie Roberts’s sleek and chic take on free-flowing hair – another nod to the natural, minimalist looks we saw in New York.

“The Willow woman is very much a well-defined woman," said Sophie. "The look this season is about creating a luxury in the hair," with Kit Willow adding, “[This collection] is about layers of transparency, lingerie and corsetry under chiffon; the hair needs to be very modern and very clean – almost that old Helmut Lang look.”

They called it deliberate chic, we think it's perfect.

POPSUGAR Australia Beauty (BellaSugar)

"Deliberate Chic" Hair At Willow's London Fashion Week Show