Lady Gaga Fame

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Lady Gaga Rides Through New York in a Rolls Royce to Launch Fame

Her black juice is exclusively available from Myer as of Sunday, but today in New York, Lady Gaga took the launch for Fame, her first fragrance, to typically dizzy Gaga heights.
Pictures of Lady Gaga In a Red Convertible in New York to Launch Her Perfume Fame

Her black juice is exclusively available from Myer as of Sunday, but today in New York, Lady Gaga took the launch for Fame, her first fragrance, to typically dizzy Gaga heights. Riding atop a vintage, red convertible Rolls-Royce wearing a brown wig and crown on her way to Guggenheim Museum in Manhattan, the modern and contemporary international art establishment seems the perfect fit for the big reveal. We've been anticipating this moment following the release of her perfume's official trailer, directed by Steven Klein. Fame is a black liquid but comes out clear, and smells of apricot. and tiger orchid. Click through to see Lady Gaga in all her extravagance.

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September Must Haves: Things You Need to Own This Month

It's the third day of Spring and we couldn't be happier!

It's the third day of Spring and we couldn't be happier! We're gearing up for all things exfoliated and bronzed, and there's some amazing new prods on the market this month to help us get there. BB cream is still a beauty buzz word but more than that, it works. Jane Iredale's Glow Time Full Coverage Mineral BB Cream has SPF25 which makes us smile, and it is kind on our skin — you'll love it! MAC has a new, limited edition range of Pressed Pigment — we love Light Touch as a highlighter. But there's plenty more (including an eye treatment that will blow your mind), so do click through.

perfume

Watch the Trailer for Lady Gaga's Fragrance, Fame

Just as we expected, Lady Gaga's trailer for her black fragrance, Fame, is original, exciting and a bit left-of-centre — all the things the singer is known for.

Just as we expected, Lady Gaga's trailer for her black fragrance, Fame, is original, exciting and a bit left-of-centre — all the things the singer is known for. The first black juice on the market available exclusively at Myer from September 16, Fame comes out clear when applied and smells like apricot and tiger orchid. In addition to her naughty but nice campaign shot, Lady Gaga also released a short video detailing how the fragrance was made. The trailer was directed by Steven Klein and features Lady Gaga emerging from black liquid.

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Lady Gaga Gets Artsy in New Perfume Video

Lady Gaga debuts her first fragrance, Fame, this August, and in true Gaga fashion, she didn't create any ordinary perfume.

Lady Gaga debuts her first fragrance, Fame, this August, and in true Gaga fashion, she didn't create any ordinary perfume. The eau de parfum is black — the first of its kind — and comes out clear when applied. Last week, Lady Gaga unveiled a preview of the ad campaign for Fame, and now she has just released a video showcasing how the juice was made. Watch to see the secrets behind the sexy scent.

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First Look: Lady Gaga's Fame Campaign

Always one to take matters into her own hands, Lady Gaga has personally "leaked" the campaign imagery for her debut fragrance, Fame.

Always one to take matters into her own hands, Lady Gaga has personally "leaked" the campaign imagery for her debut fragrance, Fame. This comes after a magazine editor tweeted an early shot of the bottle and packaging that Lady Gaga was hoping to keep under wraps. Since then, the song bird's turned into her own PR pro, sharing information on notes, as well as photos, with her fans via the Internet. And the latest reveal is one of the biggest: the campaign. Shot by Steven Klein, the ad sees a naked and masked Lady Gaga holding the flacon in her left hand as buff guys — could they be little monsters, perhaps? — climb over her, protecting her modesty. What do you think of the ad? Does it tempt you to try the first-ever black EDP?