The fourth colour collection designed by Aaron de Mey is bold, confident, flirtatious and avant-garde. Inspired by three key figures of the Belle Époque period — Kiki de Montparnasse, Sarah Bernhardt and Edith Wharton — the entire collection is an homage to the early 20th century Parisian woman. She's chic, she's sharp, and most of all, she's beautiful. With a rich colour palette of black, silver and cherry, it's all about enchanting eyes and kissable lips. The three standout heroes are the bullet shape, engraved lipstick, the illuminating blush compact and the pressed cream eyeshadows. LOVE. Step right this way to have a sneak peek of this ah-mazing collection now . . .
Lancôme French Coquettes Fall 2010 Collection will be available from August 22. Stockists: 02 9931 8888.
To mark its 75th anniversary, Lancôme is launching a new Limited Edition L'Absolu Rouge Lipstick. Encased in a classic black case adorned with the iconic Lancôme emblem, a shower of gold extends from the stem downwards, scattered with Swarovski crystals. The lipstick itself is available in only one colour: Caprice 132, the perfect red. At first glance it appears matte, but on the lips, it transforms into a silky glossy scarlet. It's at once a luxury modern must-have and a salute to the brand's history. A true lust-have for any Lancôme fan. What do you think?
Lancôme Limited Edition L'Absolu Rouge Lipstick in Caprice 132 ($75) is available from July 25. Stockists: 02 9931 8888.
OK so here's where the fun starts, because even if you haven't spritzed your way through this year's fragrance releases, chances are you haven't missed their posters adorning shop fronts, bus stops and the like. Like mother, like daughter. Isabella Rossellini's daughter, Elettra Rossellini Wiedemann, followed in her mother's footsteps by appearing in a Lancôme fragrance commercial. Très flirty, but is it also fabulous?
What it is: Hypnôse Precious Cells, the latest mascara innovation from Lancôme (and also Julia Roberts' first campaign as a Lancôme ambassadress).
What it claims: Much more than lengthening and thickening, it’s meant to be the “good for your lashes” mascara.
Length of trial period: Four weeks.
Lash state of reviewer: Subject hadn’t worn mascara in two months prior, so quasi-virgin lashes were put to the test.
The wand: More like a comb than a brush―a comb with oodles of tiny teeth that really grab, coat and separate lashes.
The lash effect: Looked natural and defined rather than built up and clumpy.
The surprise: After the trial, the tester went back to her usual no-mascara-eyeliner-only routine. And for a solid week, her lashes looked fuller on their lonesome―as if she were wearing a coat of mascara. Incroyable!
The feedback: Makeup that enhances beyond application―now that’s innovation.
If you're a lady who likes to jet-set, then this look is for you. It's a little bit "rock chick" and a whole lotta "sophisticated." In short, it's "jet-set glamour," according to both Hair Director for ghd, Renya Xydis and Michael Brown, Makeup Director for Lancôme. Now, Lancôme was a natural fit for this show: the designer behind Little Joe Woman, Gail Elliot, is a national ambassadress for the brand and you can catch a sneaky shot of her trying out the new Precious Cells mascara (which hits shelves later this month) below. It was essentially a golden brown makeup palette with an indigo blue underneath the eye to make them "pop." Michael says the look is great for anyone as golden-bronze tones suit both pink- and yellow-based skin. The skin had a "velvet sheen" to it, "not a satin shine." If you're wondering how to get a little of that for yourself, just combine La Base Hydra Glow with Teint Idole Silky Matte Foundation. Easy. To recreate the hair, apply ghd Fat Hair Lotion and shake the hair dry for a natural result. Then add some waves in and mess up the hair, especially on top. Then use hairspray to set and Reflection Spray for shine. Looks like you're all set to jet-set, lady.
L'Oréal, shu's parent company, has decided to pull the brand from US stores. The brand wasn't in financial trouble or anything like that; L'Oréal just decided that it wants to focus on its other luxury brands like Lancôme, Yves Saint Laurent, Giorgio Armani, Ralph Lauren and Kiehl’s that are popular over there.
I originally got all panicky upon hearing this; I'm a big shu fan. But us Aussies needn't worry, it's staying put everywhere but the US. Carol Hamilton, President of L’Oréal USA’s Luxury Division, told WWD, "Globally, shu uemura continues to be a very dynamic luxury brand. The brand has seen strong growth around the world and we’re confident that it will continue to deliver revolutionary innovations to consumers." All together now, breathe.
Lancôme, the brand created by Armand Petitjean, is celebrating 75 years of giving women the tools to look chic. Starting out with just five fragrances back in 1935, Lancôme has now established itself as a world leader, a visionary, in skincare, makeup and fragrance. In recent years the brand has introduced to us life-changing products such as Hypnôse Mascara (its number one selling mascara) and the 10-years-in-the-making Génifique Youth Activator serum. The success of the products is as much down to who sells them to us, as it is to their effectiveness. Lancôme has been particular about its ambassadors, selecting only those who truly embody the Lancôme spirit. At the moment, that line-up includes Julia Roberts (pictured at the Valentine's Day premiere), Kate Winslet, Daria Werbowy and Elettra Rossellini Wiedemann. All bring something different to the table, but which is your favourite?
Lara Stone was announcedas the face of Prada's new fragrance campaign last week. So exciting! And the beauty is already fronting Jaeger's Spring campaign and turning heads. She's not the only new face on the global beauty scene. There's a whole new generation of starlets taking the feature role for beauty campaigns in 2010, from the new crop at Rimmel, which includes Coco Rocha and Beyonce's sister Solange, to Julia Roberts who recently took the helm at Lancôme. Check out my slideshow to see the hottest new faces everyone's talking about in beauty for 2010.
According to reports, lashes, false lashes and lash enhancers are the fastest growing sector of the beauty industry. Apparently, sales of false eyelashes have gone up 6.2 percent in the US alone this year, raking in a staggering $44 million.
Eyelash stimulators, simultaneously, have become a $1 billion industry there. While in the UK there's a long waiting list for Lancôme's new Hypnôse Precious Cells mascara, a dual function product that helps grow eyelashes at the same time as being makeup.
So why all the emphasis on lashes? Are stars like Lady Gaga and Katy Perry behind it? Both favour bold makeup looks and are rarely seen without their lashes. How about you, how importan are lashes in your makeup look? Do you were falsies? Have you tried extensions or eyelash perms? Or are you happy with your mascara and more natural-looking lashes?
It's been three months since Lancôme tapped Julia Roberts as its newest spokeswoman and now Julia's famous smile is making its debut for the beauty brand. This just-launched French television ad features Julia wearing Lancôme's forthcoming European-market mascara, Hypnôse Precious Cells. Now, you might need to dust off your français to understand every word, but what are your thoughts on Julia's oh-so-smiley first Lancôme campaign?
What it is: Hypnôse Precious Cells, the latest mascara innovation from Lancôme (and also 
According to