When it comes to finding the perfect mascara, it's a very personal affair. There's a bevy of brush heads to consider — each one resulting in a different lash effect — not to mention the choice between waterproof or non-waterproof. But whichever your brush choice, there's also a range of innovative mascaras and lash products that we think will change your life (and lashes) forever. So forget fat vs skinny and start thinking about fibre vs silicone. Oh and lash primer — you're going to want to try that, too. Let's go!
According to Tom Pecheux, Creative Director of Estée Lauder, there's a simple mascara trick for easily creating the wide-eyed beauty look: "I’ve been playing with black mascara on top lashes and brown mascara on bottom lashes" for years, he says. So, leading the charge on another mascara innovation, Estée Lauder will launch Sumptuous Two-Tone Eye-Opening Mascara ($58) next month. With two different shades and two different brushes in the one dual-ended product, it's full of promise and saves you investing in two mascaras, but is it for everyone? Find out now.
Estée Lauder Sumptuous Two-Tone Eye-Opening Mascara ($58) will be avilable on June 17. Stockists: 1800 061 326.
What it claims: Much more than lengthening and thickening, it’s meant to be the “good for your lashes” mascara.
Length of trial period: Four weeks.
Lash state of reviewer: Subject hadn’t worn mascara in two months prior, so quasi-virgin lashes were put to the test.
The wand: More like a comb than a brush―a comb with oodles of tiny teeth that really grab, coat and separate lashes.
The lash effect: Looked natural and defined rather than built up and clumpy.
The surprise: After the trial, the tester went back to her usual no-mascara-eyeliner-only routine. And for a solid week, her lashes looked fuller on their lonesome―as if she were wearing a coat of mascara. Incroyable!
The feedback: Makeup that enhances beyond application―now that’s innovation.
1001 lashes? I don’t think any of us have eyes big enough eyes for that, but if there’s a product claiming it'll give me something to that effect I’m first in line. Ladies, meet 1001 Lashes Black Quartz Mascara by Bourjois. A follow-up to its original name sake, Black Quartz features a new formula that's enriched with super-duper black pigments (so says Bourjois) and quartz which jazzes up lashes, giving them a bit of va va voom in the luminosity department.
This newbie has one of the more unique wands that I've seen in a while. It's been labelled a "willow wand" by Clinique; probably because it's green and curved at an angle that allows you to follow the natural arch of your lash line. The wand features a whole heap of fine-toothed 'spikes' that, amazingly, really do work to separate your lashes. It's like a mascara with a lash comb built in. Amazing.
It certainly lives up to its promise to coat each and every lash (no matter how short), though I did find the stumpy inner lashes nearer my nose were a bit harder to reach with the wand being shaped the way it is (and the 'spikes' only featuring on one side). But as with any innovative wand, all it takes is a bit of getting used to.