Thanks to an A-list cult following (Kate Moss, Linda Evangelista and January Jones are all fans) and an affordable price tag, Maybelline New York's Great Lash Mascara has reached iconic status since its release 40 years ago — one is sold every 1.2 seconds around the globe. Wowsers! As it celebrates turning the big 4-0, we thought we'd take a look back at some iconic ads and tell you how the brand's name came about. So to learn more about one of our favourite pharmacy finds, keep reading!
Maybelline Great Lash Mascara is $15.95.