Rick Genest

Dermablend has long been known for its heavy-duty cover-up, but this new commercial really cements its reputation. In it, an average-looking guy slowly reveals himself to be tattoo-covered model "Zombie Boy" Rick Genest. His name might not be immediately familiar, but Genest's tattoos should be. He's the guy with the full-body skeleton tattoos from Lady Gaga's "Born This Way" video, and it's really impressive to see him look so "normal" (although his gaze is still rather intense. Hellooo, nurse!).

There's no airbrushing, and the whole video was done in a single take. Dermablend says it took three makeup artists and four tubes of Dermablend Leg and Body Cover, along with Leg and Body Tattoo primer and setting powder, to take Genest from sexy zombie to cute, if not as remarkable, dude. Watch it and you'll never doubt the power of concealer again.

>> Nicola Formichetti unearthed Rick Genest — also known as Zombie Boy — on Facebook, and he's walked in both Mugler runway shows (Fall 2011 men's and women's) that Formichetti has done so far, acting in tandem with Lady Gaga as something of a house muse and face of the brand. But it wasn't as simple as contacting Genest through Facebook and flying him into Paris in time for the shows, Formichetti says: "[Genest] emailed me back straightaway and he was like, 'Yeah, sure, I would love to [come to Paris], but I don’t have a passport.'" Later, Formichetti comes to find out "why he couldn’t get a passport: because he was homeless. He had a lot of fines or something because he was always sleeping on the street. ... He just kept telling me, 'I'm not a criminal, I'm not a criminal.' It took him so long to tell us. Oh my God, he was so emotional. He was crying and saying how this was going to change his life. It was a beautiful moment." Formichetti ended up paying the fines — "It was a lot . . . like ten or twenty [thousand dollars]" — himself. [Hint]