Whitney Port brought some international star power to Mercedes-Benz Fashion Festival in Sydney over the weekend. The reality star-turned-designer has been in Australia for almost a week, mixing up her schedule with fashion line promotion and social activities. On Friday she made an appearance at the Sportsgirl store on Pitt St Mall, where her diffusion line WE by Whitney Eve is stocked. Later that night she sat front row next to Marie Claire editor Jackie Frank at a trends show presented by the magazine at MBFF. On Saturday night it was Whitney’s time to shine as she showed off her clothes to the public after debuting to media as part of Mercedes-Benz Fashion Week Australia in May. Her main line, Whitney Eve, features pretty pastels and floral prints, and models had their hair styled in the ‘Whitney Whip.’ The former star of The City also caught up with Aussie friends such as Lara Bingle.
See Whitney Port's MBFF Sydney Runway Show!
We got a preview of Whitney Port's WE by Whitney Eve diffusion line back in May when we grabbed her for a chat, post-her fashion week presentation, but now her sweet wares are sitting in stores nationally, at Sportsgirl. The reality-star-cum-designer showed off the Spring/Summer collection for her diffusion line as well as her main line, Whitney Eve, at Mercedes Benz Fashion Festival Sydney on Saturday; resulting in a wash of pretty pastels, relaxed tailoring and subtle abstract prints wafting down the runway. Ms Port never strays too far from her own personal-style aesthetic, and both collections were subsequently full of cute separates and wearable dresses and playsuits that we could see the Cali-girl herself working on a Summer's day. Take a peek at what Whit's been working on lately. . .
The Whitney Whip: Whitney Port's Sweet Hair Look For Mercedes-Benz Fashion Festival
Whitney Port flew directly from New York to present her latest We by Whitney Eve collection at Mercedes-Benz Fashion Festival Sydney on Friday night. We loved her cool, textured mohican braids at the Whitney Eve & We by Whitney Eve show at fashion week back in May, so we were pleasantly surprised to see a softer look this time around. Showcasing both her diffusion line, We by Whitney Eve which is now available at Sportsgirl, and her more high-end line, Whitney Eve; the hair was called The Whitney Whip and it looked as delicious as it sounds. Redken says the hair direction "embodied the fashion label’s philosophy of fun and romance, paying homage to the 'French feeling', with references to vintage glamour mixed with a modern undone finish". Click through to see the hair look up close, and find out how to get it at home.
How to Wear the Orange Trend This Spring
If you loved this season's bright orange lip and eyeshadow trend, good news: you can keep wearing carrot and persimmon shades well into the months to come. Here's how to convert this punchy trend into something to wear year-round.
For eyes: Spring's orange eye makeup is sheer and pale, just like Marion Cottillard rocked during her Dark Knight publicity. We love Napoleon Perdis Colour Disc in Orange Sherbet ($24.65). Feeling daring? Extend the colour past lids and below brows.
For lips: Whitney Eve (left) and Thakoon (bottom right) showcased red-orange lips this season. Get the look with a lip colour like Make Up Store Lipstick in Redilicious ($35). Opt for a matte formula instead of gloss for a more sophisticated look.
Bikini-Clad Whitney Port Hits the Beach For a Hens Weekend
Whitney Port has been frolicking around in her bikini while on a hens weekend for her best friend. She's the maid of honour and posted a picture of herself with the blushing bride to prove it! Wearing an American Apparel bikini and cool tortoise shell sunglasses, the sweet fashion designer and ex-reality TV star looked like she was having a great time. With a body to-die-for, Whitney has credited her lean frame to endless days walking around New York City. Sounds idyllic!
2012 MBFWA Trendspotting: Mohawk Styles
With punk references cited as inspiration at several shows including Ginger & Smart, Manning Cartell and Zimmermann, it made sense that as well as pops of colour, we were going to see a Mohawk or two. Now, traditional Mohawks may be a polarising style that’s not really suitable for the office but Fashion Week showcased some more wearable ways to take on the trend. From Zimmermann’s rag curls to Whitney Eve & We by Whitney Port’s Mohican hybrid braid, take a closer look at how the Mohawk was updated for the upcoming season.
Five Fab Minutes With Whitney Port
When we heard Whitney Port would be flying down under (as a guest of NW magazine) to present her Whitney Eve and WE by Whitney Eve lines at fashion week, we were on the phones faster than you can say Cali-girl-cool. We've only watched every-single-episode of both The Hills and The City, so it was a total treat to sit down with the reality show star-turned-fashion designer the morning after her MBFWA presentation. See what Whit had to say about her style icons, her take on Australian style and her plans for global domination. . .
How did you get involved with MBFWA? Well, I worked with George who is a partner at Whole Brands and I knew him through Jay (Jay Lyons is her ex-boyfriend, and Tamarama front man), and he wanted to help with expanding my line, and he knows that expanding my line broader than the US is obviously a gold mine, so he had all these connections and showed my line to a bunch of the retailers here, and thought it was a good time to launch it at Fashion Week.
Were you familiar with Sportsgirl before? Yes. Last time I was here we went to Sportsgirl and I love Sportsgirl, I actually went into Sportsgirl this morning! I just thought it was the perfect fit — I think the aesthetic is similar, I think the price points are similar and I just thought it was the perfect spot for it.
For more from Whitney just. . .
See How Whitney Port Effortlessly Mixes Neutral and Metallic Hues
Whitney Port was in Sydney this week for Mercedes-Benz Fashion Week to launch her lines WE by Whitney Eve and Whitney Eve. Showing off her styling skills, the reality star turned designer wore a silver metallic blazer from her own collection, pairing it with a blush-tone Cameo slip dress and nude cage heels from Sergio Rossi. She then added in another element of shimmer via a gold metallic Valentino bag. See Whitney's effortless ensemble in today's Fab Flash now.
2012 MBFWA: WE by Whitney Eve and Whitney Eve
Whitney Port gave a very intimate showing to both her Whitney Eve, and new diffusion line, WE by Whitney Eve on day one of the MBFWA schedule. Taking her place in the centre of the installation-style presentation, the ex-Hills and City star looked genuinely happy to be on deck in Sydney and a little nervous when talking the awaiting throng through her new collection. It was everything you'd expect if you're familiar with Whitney's own laid-back Cali-girl sense of style. The less expensive, WE by Whitney Eve line was based on relaxed tailoring in pretty pastel hues and abstract prints, where as her mainline focused on more structured silhouettes — a metallic-flecked tweed shift, silver thread shorts and tux-inspired shrunken suit being particularly wearable options. The best news? Both collections will be available for sale in Australia from August and September at Sportsgirl as well as online via The Iconic and My Catwalk.
- Colours: Lilac, blush, black, white, grey and pale lemon.
- Trends: Relaxed tailoring, short suits, metallic knitwear, jumpsuits.
- Key Looks: Silver oversized knits, cropped silk tuxedo trousers, pretty prints and easy separates.
- Accessories: Courtesy of Sportsgirl; drop earrings, charm adorned necklaces and chunky, two-strap platform sandals.
2012 MBFWA: Mohican Braids at Whitney Eve & We
The textured mohican braids at Whitney Eve & We by Whitney Port may have looked complex, but in reality only two TRESemme products were needed to bring them to life: Fresh Start Dry Shampoo and TRES Two Extra Hold Hairspray. Joh Bailey was the mane man behind the look, which saw models' hair pulled tight into braids at the side, but voluminous and heavily textured through the mohawk fishtail braid. The makeup team, led by Amber D (MAC) played with texture and once again served up a lovely luminous skin. " It wasn't about creating a character, but about creating "the most beautiful version of each girl," Amber D said. MAC Prep + Prime Moisture Infusion played a key role both before and after makeup to give the illusion that not much makeup was being worn. OPI created a custom-blend colour especially for the show using Give Me the Moon (a pale pearly shimmer) and My Pointe Exactly (a sheer grey).





