Willow SS 2013

Hair

"Deliberate Chic" Hair At Willow's London Fashion Week Show

After ooh-ing and ahh-ing over the pieces presented at Willow’s 2012 London fashion week show earlier today, we couldn’t wait to get our hands on the hair inspiration.

After ooh-ing and ahh-ing over the pieces presented at Willow’s 2012 London fashion week show earlier today, we couldn’t wait to get our hands on the hair inspiration. We loved Tresemmé hair director Sophie Roberts’s sleek and chic take on free-flowing hair – another nod to the natural, minimalist looks we saw in New York.

“The Willow woman is very much a well-defined woman," said Sophie. "The look this season is about creating a luxury in the hair," with Kit Willow adding, “[This collection] is about layers of transparency, lingerie and corsetry under chiffon; the hair needs to be very modern and very clean – almost that old Helmut Lang look.”

They called it deliberate chic, we think it's perfect.

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2013 London Spring Summer Fashion Week: Willow

Australian designer Kit Willow-Podgornik wowed the crowds in London on Saturday when she unveiled the latest collection for her popular label, Willow.

Australian designer Kit Willow-Podgornik wowed the crowds in London on Saturday when she unveiled the latest collection for her popular label, Willow. The Spring/Summer 2013 collection presented a mix of bright separates, wispy dresses and beautiful lingerie designed to be worn as outerwear — think intricate corsets and visible in-built bras. In other words, it was classic Willow with an edgy twist. Click through the gallery to see all the looks!