at home hair dye

Hair

5 Tips For Acing Your Next At-Home Colouring

Whether you're hiding those greys, want some serious highlights, or looking to give your colour a perk, sometimes a girl needs a little hair colour in her life.

Whether you're hiding those greys, want some serious highlights, or looking to give your colour a perk, sometimes a girl needs a little hair colour in her life. Taking your colour into your own hands and doing some at-home treatments isn't as scary as it seems, though. Celebrity hair colourist Jennifer J., who has worked with stars like Kristen Stewart and January Jones, shares her top tips for acing your next at-home colour. Keep reading for more.

at home hair dye

Flame-Haired Songstress: Everything You Need to Know About Sarah De Bono's Red Hair

Sarah De Bono gave two amazing performances on the grand final of The Voice last night, one of them being her original song, "Beautiful", which is about being beautiful on the inside and not worrying about what's on the outside.

Sarah De Bono gave two amazing performances on the grand final of The Voice last night, one of them being her original song, "Beautiful", which is about being beautiful on the inside and not worrying about what's on the outside. Along with her colourful outfit choices, our eyes were once again locked on Sarah's bright red hair. We have to admit, we've been pretty curious about her flaming locks since the audition process — so we just had to investigate! Find out what Sarah says about her hair after the jump.

hair colour

See Katie Holmes Cheat (on Her Stylist) in John Frieda Film!

Have you ever felt the desire to cheat .

Have you ever felt the desire to cheat . . . on your hairstylist? Katie Holmes has (playing the fictional character of American actress Joan Hudson) in this film noir-style short, called The Decision, which debuted in NYC earlier this week. Joan has a problem, you see. She and her stylist are rumoured to have parted ways and someone has taken his place: John Frieda's new DIY Precision Foam Hair Colour. Watch as Katie realises "it's a good day to dye." What do you think of the flick? Do you like that haircare brands are now joining fragrance and makeup companies in releasing short films? Do they make you more likely to check out the product?

 

makeup

Katie Holmes "Cheats" on Her Colourist in John Frieda Film!

Makeup companies and fragrance lines are regularly releasing short films to celebrate their new products, and now it looks like the haircare sector is getting in on the action as well.

Makeup companies and fragrance lines are regularly releasing short films to celebrate their new products, and now it looks like the haircare sector is getting in on the action as well. On March 22, John Frieda will premiere its new short film The Decision, starring Katie Holmes. In the movie, Katie plays a woman committing a very common hair "sin." She's been cheating on her colourist, using John Frieda box colour, and gets caught brunette-handed! Katie's retro hair and makeup look gorgeous and if you're interested in seeing the film when it premieres, you can go to the campaign's Facebook page. For now, check out another behind-the-scenes image from the commercial after the jump!

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Hair

Why It's Really, Really, REALLY Important to Do a Patch Test

Tell me, do you do a patch test when you colour your hair?

Tell me, do you do a patch test when you colour your hair? Every time? This week, reports hit that a British woman nearly died while colouring her hair at home, so I think it's about time that we all solemnly swear to patch test every single time we dye or hair, don't you? I spoke with Schwarzkopf's National Technical Educator Grant Withnell to get his advice on the tests we should do every time we colour.

According to Grant, "Allergic reactions can develop over time which is why it's so important to perform an allergy test EVERY TIME you colour your hair." He also highlighted that tattoos may increase the risk of an allergic reaction, so it's especially important for those with tatts to do the test.

TIP #1: Grant recommends doing the patch test (aka skin sensitivity test) "on the area directly behind the ear, or on the inside of the elbow."

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