Kristen Stewart brings a unique attitude and edge to Balenciaga's much anticipated fragrance, Florabotanica. Available from November 4, the juice is described as "a table of mesmerising flowers", and in this behind-the-scenes video from the Steven Meisel campaign shoot, Kristen really brings the fragrance's message to life. Also featuring Nicolas Ghesquière who discusses why Kristen is so perfect as the face — he has previously said he captivated her when they met a few years ago. Want to see more of Kristen? She also sat front-row at Balenciaga in Paris last week.
Balenciaga Paris’ new fragrance, Florabotanica, is "not just a pretty flower, but a pretty dangerous flower." Fronted by Kristen Stewart, it is the first scent she has ever worn. The 22-year-actress told WWD that due to her tomboy tendencies growing up, stealing her mum's perfume wasn't high on her list of priorities. "I was like hanging out with my brothers and doing the opposite of that," she said.
So why now and why this juice? "There is something natural about it," she explained. "It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, 'Whoa, check me out.' " The actress also admits she would have done anything related to Balenciaga designer Nicolas Ghesquière, who first fell for Kristen back in Panic Room. She's of course come a long way since then, being named Hollywood's highest earning actress last year.
"Even though, yes, it's an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project," she said. "I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress."
We love this mature, feminine side of Kristen! What do you think of the campaign?
Talk of Balenciaga this month has mainly focused around Miranda Kerr (and bump) walking in the Spring '11 collection. Which has somewhat overshadowed the fact that two more ah-mazing, drool-worthy, super-luxe body products have joined the Balenciaga Paris beauty line-up. So let's give them the respec' that they deserve. One's a black body scrub — is it me or when something's black, does it seem instantly more luxurious to you? And you pretend to like it even if you don't. Like caviar. But don't worry, this contains zero fish eggs and you'll totes love it because it's just divine. Its gel-like texture leaves skin silky smooth and "expensive" as Alex Perry would say. Follow with the creamy, yet lightweight Perfumed Body Cream quick smart. It features shea butter and notes of the original scent to leave limbs coated in a veil of richness and pepper. Yum. And kinda spicy. Wish they came in 1.5L, not just 150ml. Sucks.
Balenciaga Paris Black Body Scrub ($105) and Balenciaga Paris Perfumed Body Cream ($105) are available now. Stockists: 1800 812 663.