ghd air hairdryer

We've got a sneak peek of Katy Perry's latest ghd campaign and it's safe to say that it's our favourite yet. Continuing with the fairytale theme, Katy gets a mermaid makeover for the ghd air (the brand's first-ever hairdryer) ads. Photographed under the Brooklyn Bridge by David LaChapelle, Katy was a huge fan of the look: "I love it because I’m such a fan of the Disney movies. Ariel is such a big influence. It’s always fun to dress up once in your lifetime as a mermaid and have that fish fin tail. It was fun — I got to have purple hair which foreshadowed the real purple hair I had last fall. It’s as if Lisa Frank had done The Little Mermaid." Check out the ad campaign and our exclusive behind-the-scenes shots now and be sure to read our review of the ghd air ahead of its launch in March. What do you think of Katy's latest ghd ad?

Katy Perry for ghd air photographed by David LaChapelle

As soon as we found out about the ghd air — ghd's first-ever foray into the world of hairdryers — we had to get our hands on one. The brand revolutionised the haircare market some 10 years ago with their straighteners so what would we make of the new hairdryer? I took it home to put it through its paces last night. Read on to see how it measures up against other hairdryers, whether it lives up to its frizz-reducing and fast-drying hype and much more.