scent

Imagine a scent that moves you. Calms you. Inspires you. That scent is pureDKNY.
In a world where simplicity is scarce and we rarely take time out, pureDKNY is set to revolutionise. This is a fragrance that encourages you to find the beauty in living simply, to love, to nurture, to comfort, to be responsible and to spread goodwill.
Leading the way with packaging that has been certified by the Sustainable Forestry Initiative, the carton is made with 100 percent renewable energy and certified forest paper, making it both compostable and biodegradable. The glass bottle is also 100 percent recyclable.
The integral ingredient in the fragrance is goodwill. The central note, a drop of vanilla in water, is sourced by predominantly female vanilla bean farmers in Uganda so pureDKNY has partnered with leading humanitarian organisation CARE International to help these women and help end the fight against global poverty. PureDKNY is determined to make a difference in the world. One drop at a time.

Girls, after all these years, spending a fortune on fine fragrances in the shameless pursuit of a man, they actually prefer your natural scent. Florida State University psychological scientists, Saul L. Miller and Jon K. Maner, found that male testosterone levels are in fact influenced by "natural odours emitted by females, particularly during ovulation, which is when women are most fertile." Which brings new meaning to the phrase, "Say it, don't spray it," I guess.