See, it's not just you. The Curse of the Flattened Hair — not the next Pirates . . . movie, but the state that strands can find themselves in: flat-packed next to your head like an IKEA bedside table — happens to us all. Even A-list strands like Alexa Chung's fall prey to it. Huh.
It doesn't matter how long you spend styling your hair — could be an hour, could be days; my neighbour Mary once styled her hair for a month and it even happened to her — or how good you are at it, sometimes it just happens. And sometimes it happens to just half of your head. Odd. Just be thankful that you weren't at the Teen Vogue shindig like Lex. Poor love.
But there is a Speedy Gonzales trick to getting your hair back to tip-tip awesomeness: Dry Shampoo. Hallelujah. Clive Allwright, KMS California International Artistic Director, says "no brushes or blow-dry tricky techniques are needed." Simply add in some dry shampoo, such as KMS California Hairplay Makeover Spray ($33.95), which features a fine rice powder that "lifts the shape, makes the hair naturally fuller and gives hair that perfect wiggly texture." Perfect. Clive swears by it and uses it on shoots. You can even use during in a powercut. LOVE. Also try Ojon Rub Out Dry Cleaner ($50) or Cedel Dry Shampoo ($7.99).
Stockists: KMS California (1800 506 060).